Welcome our newest Members to SUPIA! Here is a highlight on each company and a spotlight on what they do in the SUP Industry! We are happy to have them a part of the Association.


Wheeleez, Inc. – Located in Benicia, CA

Wheeleez low-pressure wheels are what set us apart. If you need to roll something over soft sand or other challenging terrain, you need low-pressure balloon wheels, otherwise you’ll just sink into the sand. Our goal is to make your vacation to the beach, or your fishing trip or kayak trip the happiest and most convenient trip you will ever have. Whether you need balloon wheels for your wheelchair, walker, small boat, or stand up paddle boards we have the product for you and we stand behind it. www.wheeleez.com

CWR Distribution – Located in Bayville, NJ

CWR: A DEALER FRIENDLY SUPPLIER OF WHOLESALE MARINE ELECTRONICS. Dealers purchasing marine equipment wholesale from CWR receive our pledge of meticulous service, absolute lowest pricing, and the widest selection of wholesale marine electronics available anywhere. This powerful combination positions CWR as the most customer-oriented electronics distributor in the industry and results in the most gratifying and lucrative wholesale shopping experience for dealers of wholesale marine electronics, consumer electronics and GPS products anywhere. www.cwrelectronics.com



BOTE San DiegoLocated in San Diego

BOTE San Diego is a Paddle Board Shop in San Diego, CA. We offer Paddle Boards, Paddle Board Accessories, Sporting Goods and more.

BOTE San Diego is your premier destination for premium paddle boards and accessories in San Diego, CA and the surrounding area. Our paddle board shop specializes in delivering award-winning quality paddle boards and paddle board accessories so that you can enjoy your favorite outdoor activities in style and comfort. www.sd.boteboard.com

Dig PaddlesportsLocated in Hurricane, UT

In 2011, we opened Washington County, Utah’s first dedicated paddle operation.That’s just what you do when you constantly invite your friends to paddle and there are no available rental shops in the area. Especially in the desert! In 2014, Quail Creek State Park became available for us to establish operations at the water’s edge. We have grown and expanded from that point, thanks to our customers’ support and the cooperation and support of the state parks.

We are WPA and PaddleFit certified coaches, and our goal is to help people have the best experience that they can on the water. Part of that is accomplished through having good equipment, and another part is accomplished with good instruction. We have a great team of instructors, staff, and volunteers that help to make everyday rentals, sales, and events a success for you.

We also sell boards, kayaks, and accessories. We are dealers for SIC, Imagine, Pau Hana, Riviera, Glide, and Bounce stand up paddleboards. We have a blended rental fleet and work to match each paddler with the best board for their ability levels and performance desires. www.digpaddlesports.com

Surf’SUP ColoradoLocated in Morrison, CO

Surf’SUP Colorado was launched in 2011 with a small trailer, a dozen BIC SUP boards, and a passion for stand up paddle boarding. John has always been a self-described “mountain man.” Then, on his first trip to Kauai, Hawaii, John fell in love with surfing. This love eventually transformed into his passion for stand up paddleboarding. He wanted to share his SUP enthusiasm with his community back home in Colorado, and that’s what inspired him to found Surf’SUP Colorado with his wife, Lori. We specialize in all things SUP: rentals, instruction, retail. We even have a large selection of outdoor clothing perfect for a day at the lake. www.surfsupcolorado.com

Preferred Adventure Club – Located in Melbourne, FL

The Preferred Adventure Club is a one of a kind in the adventure lifestyle world. By aligning with the top watersport, outdoor, and adventure lifestyle outfitters and providers in the world the Preferred Adventure Club is able to provide it’s members’ with the ability to enjoy the finest equipment and outdoor experiences in the top locations throughout the world for 50% off the normal fees. Not only do Preferred Adventure Club members receive savings on S.U.P., kayaks, and bicycle rentals, but also on many other outdoor and lifestyle activities such as yoga, ropes courses, snorkeling, rock climbing, and more. The Preferred Adventure Club; your membership to the best of it all. www.preferredadventureclub.com


SUPRunner – Located in York, PA

SUPRUNNER’s one purpose is to provide efficient, convenient and personalized service to the Surf, SUP and Kayak industries. The SUPRUNNER Advantage © provides white-glove service with dedicated routes which provides our customers with easy ordering and faster inventory replenishment, while practically eliminating the need for breakage claims. SUPRUNNER, Inc. provides Distribution, Transportation and Warehousing solutions to customers up and down the East Coast and the Great Lakes. www.suprunner.com

SUP Shack – Located in Santa Cruz, CA

Most locals know the SUP Shack in the Santa Cruz Harbor, as it has become a “go to” spot since it opened in 2011. Many people don’t know that the brains behind the operation is Trudie Ransom, who paddled a long way from her native England to bring the joy of stand-up paddling to Santa Cruz. After pounding the pavement, working hard and not giving up, Trudie has built a successful SUP business in the heart of Santa Cruz. One of Trudie’s missions is to get everyone to paddle safely. She has the biggest, widest boards available, so people can have fun and learn properly. SUP Shack is the best water experience in the Santa Cruz Harbor! www.supshacksantacruz.com

North Coast Paddleboarding – Located in Skandia, MI


Plastic Tides – Located in Brooklyn, NY

The Plastic Tides ™ team combines adventure and science to address ocean plastic pollution via Stand Up Paddle board research expeditions, education and outreach. Armed with standup paddleboards, a thirst for adventure, and a camera, the Plastic Tides team aims to bring global awareness to the issue of ocean plastics. The ultimate goal is to change the mindset about plastics. We want every woman, man and child to understand the importance of this issue, but we especially want the outdoor industry and those that call nature their playground to be the change. The outdoor industry has a strong connection with our mother earth and it’s time we as outdoor athletes truly respect her. www.plastictides.org

Chinese SUP Sports Association – Located in New Taipei City, Taiwan

Dithmarschen Leistungshandball – Located in Germany


Francis L. Dean & Associates – Located in Wheaton, IL

Stand Up Paddle Instructor Insurance Program!
A Liability Insurance Program Providing Protection from Lawsuits of Bodily Injury and/or Property Damage. This program provides protection for the Policyholder against claims of bodily injury liability, property damage liability, personal and advertising injury liability and the litigation costs to defend against such claims. Coverage is provided up to $1,000,000 per occurrence. There is no deductible amount. Coverage is offered through the Sports and Recreation Providers Association Purchasing Group. Who Qualifies for this Program? Certified Stand Up Paddle Instructors,
Non Certified Stand Up Paddle Instructors, Stand Up Paddle Yoga Instructors, Stand Up Paddle Pilates Instructors, Closed water operations are covered. (Open water coverage available for an additional premium of $55.00). www.securesupinsurance.com/DeanJE

FilSpec  – Located in Sherbrooke, Quebec, Canada

FilSpecTM is a world leader in manufacturing high-performance technical yarns. At our plants in Canada and the United States, we use natural, artificial, and synthetic fibres, including aramids, to produce a wide variety of technical yarns intended for different manufacturers from the military, worker’s protection, industrial, medical, athletic wear, and smart fabrics sectors. FilSpecTM is a visionary spinning company. This is why, from the concept to the final product, FilSpecTM’s professional R&D team works to constantly develop innovative, effective solutions to meet your needs. Regardless of what you’re looking for, we’ll find the solution! www.filspec.com


Seychelles Webster (Seychelle SUP)


Jeremy Harvey-Brown