Your Industry. Your Association.

Stand Up Paddle Industry Association (SUPIA) is the trade organization of all stand up paddle businesses: Manufacturers, Retailers, Service Providers (Instructors, Guides, Race Directors, Event Planners, Certifiers), Media, Sales Reps, Distributors, Suppliers, etc. SUPIA strives to move standup paddling forward in a positive direction, while improving each member’s individual business.

Our New Vision for 2021 -FREE MEMBERSHIP!

SUPIA knows that our strength lies not only in the words we stand by but most importantly through the actions of our initiatives. Back in 2013, our organization realized that by working together we could overcome our challenges much more efficiently, and that is why we ultimately decided to re-shape our association for the challenges of today.

Growing our sport and industry is the most important goal of our organization. We seek to support, empower, and provide high-quality resources to the paddleboarding community. Our success comes from working together to grow the sport and industry of Stand Up Paddleboarding so for 2021 all memberships are COMPLIMENTARY. We want everyone to be able to participate so we can all grow together.


We look forward to showing you what is new for 2021!

Our Vision

To be the stewards of the paddleboard industry and community, fostering healthy and sustainable growth for generations to come.

Our Mission

To unite and strengthen the industry through open communication and networking, legal services, safety and regulatory issues, education of best practices, all in the name of fostering a safe, vibrant and sustainable industry that enhances opportunity for all stakeholders to participate and prosper.

Our Focus

The Pillars of SUPIA