Your Industry. Your Association.

Stand Up Paddle Industry Association (SUPIA) is the trade organization of all stand up paddle businesses: Manufacturers, Retailers, Service Providers (Instructors, Guides, Race Directors, Event Planners, Certifiers), Media, Sales Reps, Distributors, Suppliers, etc. SUPIA strives to move standup paddling forward in a positive direction, while improving each member’s individual business.

Our Vision

To be the stewards of the paddleboard industry and community, fostering healthy and sustainable growth for generations to come.

Our Mission

To unite and strengthen the industry through open communication and networking, legal services, safety and regulatory issues, education of best practices, all in the name of fostering a safe, vibrant and sustainable industry that enhances opportunity for all stakeholders to participate and prosper.

Our Focus

The Pillars of SUPIA
RESEARCH | NETWORKING | EDUCATION
A UNITED VOICE

Helping to Grow Your Business

In this competitive market, SUPIA gives you the tools to grow and protect your business while connecting the industry and representing it with one united voice.

Research

The radar screen for the stand up paddle industry.

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Networking

Connecting those who are defining the industry.

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Promotion

Expose your business to the SUP world.

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Education

Sharpen your game with industry best practices.

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Legal

Tools to help protect yourself and your business.

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Savings

Where getting more, costs you less.

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Get Connected

Events that connect and strengthen the stand up paddle industry through education and support.

Annual Member Conference

Trade Shows

Annual Sweepstakes

Trade Shows

7/25-7/29 | SALT LAKE CITY, UT
JULY - OUTDOOR RETAILER
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Be educated, be connected, be inspired, belong to SUPIA. Because your voice matters.

JOIN SUPIA TODAY